As the front line of offense and also last line of defense in your branding,
in god we trust all others we track.
Established in 2001, SONAR is known as the first truly independent strategic planning consultancy in Japan.
With its unique customer centric approach, SONAR has been the frontline for strategic and innovative brand evolution, working with many of the worlds largest companies, both here and abroad.
Our strict methodologies provide revealing consumer insights that we use strategically to generate transformational ideas that meet our client's business objectives.
Today it is vital for brands to create strong content that provokes
dynamic discussion, encourages sharing and educates across all media
environments, particularly digital and social.
Here at SONAR we are dedicated to providing the best in class content strategies and executing them seamlessly into the world of your clients and customers.
In 2014 SONAR acquired e-Rad ID status (The Cross-ministerial Research
and Development Management System ID) and was also appointed as joint
research partner of NII (National Institute of Informatics Japan).
Our quest is to update the marketing funnel in scientific way, and install state-of-the-art AI technology to the challenging dynamic environment: sensing big-data, complex network behavior and reasoning from incomplete knowledge.
Create innovating affiliates right package with FIFA. Engagement planning and campaign direction for player benches.
Planning campaign framework and engagement the brand endosers in Kyoto community.
Extraction the root concepts for opening/closing ceremonies based on
interview to the celebrities on Tokyo high/low culure
Social insights discovery and abduction a branding concept
"2.5th person", design the campaign strategy.
Awarded the ACC grand prix 2021, TCC best ad award 2021,
Asahi ad award best vote by readers 2021
Overall consultation and coordination throughout the 'FIFA Inspection Visits'.
Fully involved in concept development and supervision for all the presentations / materials given by the Japan Bidding Committee.
Planning and production of sponsored programs in both terrestrial and satellite for different target groups.
Challenge was to enhance the brand experience through each program including MTV.
The integrated campaign strategy planning and management, delivering an effective
result on Engagement planning. Fully involved in production, strategic PR and rights
management. The 'Kachi-T' promotion enjoyed the unprecedented number of
Strategic planning and supervision of the new branding concept development including new visual identity.
Multichannel communication plans customized to execute the strategy in each medium leveraging on its characteristics.
One of the pioneer works of directing to the website.
TVC was awarded the Silver Prize at the Advertising Festival at Cannes in 2001.
Developed the communication strategy and creative concept, 'No Reason'.
Strategic planning and co-direction of the new campaign 'No More Image'.
Overall management of the campaign in artistic message style.
Awarded the Asahi Advertising Award in 2001.
Development of service identity and the first in-cabin advertising based
on target insights which is still in use.
Strategic planning and consultation on development of new Group visual identity.
Creating the same experience as in a store, instead of just a memorable jingle, was the key insight for the target to actively listen a new music score.
Still being aired.
Overall planning on the communication strategy.
Direction on development and execution of the visual identity, 'RED BALL' including a specific program on how to maintain the total look in implementing it at all venues.
Developed the communication strategy and creative concept based on the branding perspective.
Overall management and execution of the opening party including creative direction of the 'jewels in the jewelry box' concept.
Branding consultation on development of the communication concept. Co-direction on the catalog development.
Branding consultation for Japan market. Developed and co-directed the integrated communication. Managed magazine tie-in with F1 in Shanghai.
Thorough analysis on Chinese target insight to develop the new brand concept 'Romantic'. Planning and management of integrated communication concept including creative work.
Developed and managed the communication concept at the time of the Athens Olympics. Planning and consultation of the creative execution using cross media - transit/ newspaper and Xerox copy, and also 'news clips in newspaper' tactics.
Planning and fully produce of new product 'Champagne Sorbet'.
Brand concept and strategy development.
Planning for creative direction of the visual identity and advertisement that embody the brand message.
Engagement planning reinforced by a big idea of Tea party in Kyoto. Each and every activity and touch point built on the brand concept to give the experience that no other brand could provide. Brand consultation and planning for the new creative concept. Seasonality added to enhance the brand equity for a new product launch.
Strategic supervision for the promotional content F1 GRAND PRIX Toyota Team.
Strategic supervision and production of all the articles to ensure the brand experience delivered to those who were not at the event.
Overall consultation throughout the 'EXPO 2010 SHANGHAI'.
Fully involved concept, story and screenplay for special website.
Srategic supervision for the historical religeous ceremony 'One Peace Live'
Fully involved in creative execution using crossmedia and development of VI.
Branding consultation on development of the communication concept. Co-direction on the catalogue development. Brand concept and strategy development. Planning for creative direction of the visual identity and advertisement that embody the brand message.
Created mashup contents collaborated with GROOVISIONS for Tokyo Marathon 2011.
Engagement planning with SNS and operation.
Engagement planning and campaign direction through all medias e.g., magazine, SNS, hot-spot, and all contents.
JAPAN Magazine Ad Award 2012 Best activities in service category
Planning a rebranding concept "Serendipity" for TVCM
Planning, produce and writing cross-media branded contents "AISHA-TANTEI"
Producing all the experiences for excursion as conference publicity chair.
Planning a branding concept "Share Care"
and create a product symbo
Abduction a corporate branding concept "Light You Up"
Planning an inner branding concept "Zenryoku Shonen" and creative direction for Guinness Records
winning TVCM,exective producing the cross-media branded experiences
Performance as a accredited master of intanglible cultural
property "KATOBUSHI", planning and producing online
experiences by innovated high-resolution streaming systems.
Total producing e-sports event at local city and design platform “STEELOUS”
token system based on state-of-art blockchain technology
© 2021 SONAR CO.,LTD. All rights reserved.